On the Global Rise of Tennis in the Face of Economic Recession
*Attendance at ATP is 4.4 million fans since 2009
*Television audience is 800 million viewers in 2012
*ATP Official Website has 4 million visitors per month
*Commercial revenues from tennis, according to ATP, increased
165% since 2009
*ATP and its 62 tournaments now generating half-billion dollars
annually
"We are in the strongest financial position ever, and we have
the biggest and best group of corporate partners ever in the game."
--Brad Drewett, ATP Chairman
"Tennis has a long history . . . You have great stars in the
truly international sport, not based on one continent, and whether you are from Asia, Africa, the Americas or Europe, you
have your favorites."
--Boris Becker, Six-time Grand Slam Champion
"Tennis has this golden opportunity with the players you have at
the top of the game [Novak Djokovic, Roger Federer, Andy Murray and Rafael Nadal, the invincible "Big
Four"]. We didn't have that five years ago . . . [And] the fact is that women's tennis [also] has two iconic
figures at the top in Serena Williams and Maria Sharapova -- it's a potent combination."
--Neil Harman, Tennis Correspondent, Times of London
For more, see:
How Tennis Aced Austerity, Paul Gittings, CNN.com
Video: Beyond Gold - The Rise of Tennis in China
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